STRATEGIC ALLIEANCE

STRATEGIC ALLIEANCE

Strategic alliances are relationships between two or more companies which seek to gain the same end. That is, the union of several companies which are intended to share, mission, vision, discipline, courtesy, technology, goods and services products as long as each remains independent of the other without losing their style and goals.

For example, in an alliance partners seeking profits that they could not do alone, with the disadvantage that these should be divided based on the amount of money and resources provided, by proportionally way.

There are several types of alliance in which the main ones are:

• Development Strategy

• Partner Evaluation

• Contract Negotiation

• Operation of the Alliance

• The termination of the Alliance