BENCHMARKING

Benchmarking, which can be defined as a strategy applied by enterprises to improve their competitiveness against its rivals with which it must competitive in the market.

Using methods such as comparison, objectives, vision, strategies, productivity, and particularly in relation to business growth, the main objective to improve competitiveness, measuring and comparing production processes.

Also to be studied, benchmarking can recognize the weaknesses in the production processes that allow us to improve in order to increase performance.

We can use three types of benchmarking:

Generic

Functional

And process

Global

Cost

And performance.