The first thing to make or establish a company's mission is to answer the question, why I exist as a company? What is my mission as the company and I wish I do, or want to be remembered. However, as the vision we can give examples about how to be a good mission.
There are three points that should be taken into account.
1) There must be short
2) It must be memorable
3) It must be inspirational
For example, Google's mission is proposing:
"Organize the world of information, and create universal access and useful."
This mission is clear, short and memorable, because it shows a simple way what is the purpose of Google as an organization.
Now as to create the mission:
There are three key tips:
1) People: they must likewise have the employees and the team manager.
2) Information: Get all possible about the company and everything that takes place in it. As advice, it is recommended to have a photocopier for the information collected
3) And finally the process: meetings, discussions, opinions, all of which may be provided by persons who form the management team.
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